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Facts!

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strong>In your face advertising!

These signs are always present to the visibility of consumers. Unlike television and radio they cannot be turned off. Similarly the capabilities of consumers to alternate between channels are dismissed, like in television and radio where consumers have a tendency to switch between programs during commercial breaks. Advantages are also present over forms of print advertising. Such advantages include the fact that consumers cannot simply pick up and dispose of the print (which seems apparent in junk mail advertising) without receiving the intended message. The message on a sign box is not somewhere in the middle of a newspaper where it may not even get noticed by a reader, instead it is ‘In Your Face’. Our sign boxes immediately project an intended message to consumers in a local community; as well as targeting those of the greater society. Our statistics show that 85% of consumers who walk past sign boxes or drive past billboards eye them.    

Trivial

How many of you read the local newspaper or junk mail in your community. Sign boxes are a unique form of advertising in that consumers visit their local shopping centres at least once a week. Guess what the sign boxes will be in their face. Our statics also show how that there are even more benefits of local community shopping centre advertising such as:

  • Brand name awareness/as far as keeping sales consistent, this would be the most important reason for advertising
  • Increase sales
  • Persuasion
  • Direction
  • Quick projection of the message

How many of you have seen the above while doing your afternoon walk?

 

Other forms of advertising compared to ours

You can print 50,000 leaflets for approximately $1500 and then distribute them for around $2000. Our statistics show that approximately 25% of the 50,000 leaflets will be either left on the ground or thrown away before they are read. Therefore 37,500 leaflets have reached the targeted market. On the other hand if you are unlucky and it is a raining on the day of delivery, you would lose at least another 30%-40%, and you are now only reaching 15,000 to 20,000 of you targeted consumers after spending roughly $3,500.

Outdoor ads are cheaper

  • 80% less than TV advertising
  • 60% less then newspaper ads
  • 50% less than radio advertisements